This is the thinnest BlackBerry yet and looks great. But mere resemblance apart, everything else is vastly different. Here's my take on this new hope from RIM.At first glance, the Bold 9900 reminded me of the old Bold 9000. The 9900 is the first BlackBerry with Near Field Communication (NFC) capability.Sajjad Hussain/AFP Photo And first out from RIM's all new goody bag is the BlackBerry Bold 9900. This is the biggest launch in RIM's history - never before has the smartphone maker launched so many devices in so short a time, but tough times demand drastic, out-of-comfort-zone responses. RIM's answer is a whole new series of smartphones with mouth-watering specs that are being launched in the next few days and weeks. Of course once mighty mobile phone leader Nokia has crashed in far more spectacular fashion, and that plus its own crashing stock price must be making once smartphone leader RIM wary indeed. Users can rant all they want, but nothing makes CEOs hear things as clearly as a dip in market share.įor years, there was no choice to Research in Motion's (RIM's) BlackBerry when it came to enterprise e-mail and smartphone capabilities, but as I write this, Gartner's latest data shows that RIM's market share in mobile phones has fallen from 3.2 percent in Q2 2010 to 3 percent in Q2 2011, while Apple's has nearly doubled.
